China – The People’s Republic of Tech!

Fifteen Chinese startups reached unicorn status last year alone; effectively 30% of the world’s new billion dollar companies were created in China in 2017. While the world was focused on the Orange Muppet and Brexit, China was focused on what is most likely to prove...

Buying Stuff? That’s so last century

This whole idea of, like, every time you want something, having to spend money, I mean, that’s kind of like an old-school idea. As a futurist, I’m of the mindset that you won’t really buy anything, and people won’t own anything and that’s just how the world will work....

Customer Loyalty in the Digital World

Recently I have been spending a lot of time in our Tech Centre in Madrid and been thinking about digital marketing. I thought I would share some of my thoughts with you. I think that the most important part of any marketing, especially digital marketing campaign, is...

Tyres and the Electric Car Revolution

With a loud Bavarian fanfare at the Frankfurt Motor Show this year, BMW pledged to build 25 – yes 25!!! – new electric models by 2025. Raising the bar amongst the traditional car manufacturers, BMW also plans to launch the third model in its electric ‘i’ series...

‘How Do You Get Anything Done In China’?

“I just don’t get China!”, “As a foreigner, how do you get anything done in that country?”, “How can you trust the Chinese?!!?” Having worked with China for nearly two decades now I get many of these questions from friends and colleagues. They realise the need to do...

WE NEED NEW LEADERS IN THE TYRE INDUSTRY!

Geopolitical turmoil, cyber hacks, Brexit and Donald Trump—many recent disruptive events have taken our industry by surprise. What is for sure more now than ever is that change is coming and it is coming fast. As such our industry needs to have new leaders, at all...