Who will disrupt the Tyre Industry?

People always confuse disruption with innovation. Innovation is evolution, whereas disruption is revolution. Innovation makes the old ways better, whereas disruption makes the old ways obsolete! But most importantly in business, innovation allows you a 10% growth...

The Rise of Automated Vehicle Technology

The digital revolution has affected the auto industry in many ways, but perhaps one of the most exciting and potentially cataclysmic changes currently taking place is the development of automated vehicle technology. Up until the late 1970s, automated cars, or...

Using Social Media to Increase Our Social Impact

Social media is a medium that is used by a vast number of people each and every day. Not only does it provide a global platform from which we can highlight important political issues and social concerns, but it also allows us to work and connect with people on the...

Zenises and the future of the tyre industry

 I’ve been thinking about how the world of tyres might change in the coming ten years or so. That’s not to think about which brands or sizes might be doing better or worse than they are today – except that Zenises and our Z-Tyre will of course be in the ascendant....